Reporting · 2 min read
15 questions to ask your email data every month
A monthly checklist for Shopify brands on Klaviyo: what earned, what to sell, who to send it to, and whether your emails are reaching the inbox.
Category · 5 articles
Reporting
Reading your email numbers: which campaigns, flows, products and customers earn, and what to do next.
Reporting · 2 min read
Email-attributed revenue: what Klaviyo counts, and what it means
Klaviyo credits a sale to an email when the buyer opened or clicked it shortly before ordering. Here's how that works, and how to read it honestly.
Reporting · 2 min read
Which of your email campaigns actually make money?
Open rate can't tell you which campaigns sold. Rank your sends by revenue per recipient, then look at what the winners have in common.
Reporting · 1 min read
Which product categories sell through email?
Email revenue by category shows where your list wants to spend. Use it to balance your calendar and find ranges that sell but rarely get a send.
Reporting · 1 min read
Comparing email results over time without fooling yourself
This week against last week can mislead you. Compare like with like: whole weeks, the same number of sends and the same season last year.
