Compare · AI campaign builder inside Klaviyo
Composer builds a campaign. Wizel decides which campaign — and proves it made money..
Klaviyo Composer generates a campaign from a prompt. Wizel is the retention marketing brain on top of Klaviyo: it plans your whole calendar from your own RFM data, designs every send, reports profit — and publishes into Klaviyo, right alongside Composer.
Klaviyo Composer (public beta, June 2026) is a real step forward: describe a campaign in one prompt and it drafts the segment, the email and SMS copy, and the timing, staged for your approval — with free credits for every Klaviyo customer. If the question is "can AI build a campaign?", Composer answers it. That category is now free.
But someone still has to decide which campaign to send, this week, to these customers, at this cadence — and tell you what it earned after discounts. That's a different job. Wizel plans the next 90 days from your store's own RFM and revenue data, binds send volume to what your list can actually sustain, designs every campaign as a design-led email (not template blocks), routes it through an approval board, and reports profit — not just opens. Then it publishes straight into Klaviyo anyway.
The honest framing: Composer is a very good pair of hands. Wizel is the brain that hands out the work orders. Most Wizel customers will use both.
The verdict
Use Wizel
Use Wizel for the plan itself — the 90-day calendar, cadence strategy, RFM targeting, design-led creative, approval workflow, profit reporting, and (for agencies) running many brands from one desk.
Use Klaviyo Composer
Use Composer for prompt-to-campaign drafting inside a single Klaviyo account when you already know what to send and to whom.
They aren't substitutes. Composer answers a prompt; Wizel owns the plan that generates the prompts. If you already know exactly what to send every week, Composer alone may be enough — most brands don't.
Feature comparison
| Feature | Wizel | Klaviyo Composer |
|---|---|---|
| Generate a campaign from a prompt | Yes — and it writes the brief itself | Yes |
| 90-day campaign calendar, planned ahead | Yes — from your RFM + revenue data | No — one campaign per prompt |
| Send-cadence strategy (how often, per segment) | Yes — bound to list size and lifecycle | No |
| Design-led emails (bespoke layouts, brand imagery) | Yes — pixel-perfect in every client | Standard Klaviyo template blocks |
| Profit / LTV / unit-economics reporting | Yes — margin, not just opens | Standard Klaviyo analytics |
| Approval workflow (idea → draft → review → scheduled) | Yes — full board | Single staged draft |
| Multi-account workspace for agencies | Yes — unlimited client stores | Per-account |
| Price | Subscription (see pricing) | Free credits with Klaviyo |
Who picks what
Pricing
Composer is included with Klaviyo (free credits for every customer). Wizel is a separate subscription priced by store revenue band (from $199/mo founding) or per store for agencies (from $50/store). You keep paying Klaviyo either way — Wizel publishes into it.
See Wizelpricing →Frequently asked
Not exactly — they do different jobs. Composer drafts a campaign from your prompt. Wizel decides which campaigns to run over the next 90 days, at what cadence, for which RFM segments, designs them, and reports what they earned. Wizel publishes into Klaviyo, so the two coexist.
Because the expensive problem was never drafting an email — it's knowing what to send, how often, to whom, and whether it made money. Wizel's calendar, cadence engine, design-led creative, approval board, profit reporting, and agency workspace are the layer Composer doesn't have.
Yes. Wizel owns the plan and the design-led sends; if your team also drafts one-off campaigns with Composer inside Klaviyo, nothing conflicts. Everything ends up in the same Klaviyo account.
Wizel reads your Klaviyo campaign history — including Composer-built sends — for its cadence, deliverability, and profit reporting, and plans around what's already scheduled.
Design, copy, send, analyse, all in one workspace. The work of a five-person email agency, run by AI. For Shopify brands and the agencies that serve them.
Last updated 2026-07-06