Unlimited where it's cheap. Counted where it isn't.

Almost everything is unlimited, because almost everything costs us pennies to run. Unlimited on every paid plan: Figma and Canva splicing, all AI chat and strategy (deep analysis included), analytics and dashboards, client reporting, campaign deployment to Klaviyo, your asset library, and team collaboration. The one metered thing is AI generation — designing an email or shooting a Studio image — because that is the only action that costs us real money per run.

Production includes 40 AI-designed emails per client store per month. Each store keeps its own cap, so one launch-heavy client cannot consume another client's allowance; Studio image credits remain pooled across the portfolio. One email means one campaign: tweak the copy, swap the images, regenerate a section, and it still counts once. Platform includes a smaller monthly run per store so you can try the production line before paying for it.

Nothing breaks, and you're never surprise-billed. Studio generation resumes when the monthly allowance resets or you add a pack. AI email generation resumes when that store's monthly cap resets or you move it to Production. Everything unlimited (splicing, chat, analytics, reporting, deployment) keeps working exactly as before.

No — the monthly allowance resets at the start of each billing cycle. Studio photography packs are different: they're a one-time purchase, they never expire, and they sit in your balance until you shoot.

Platform ($50/store/mo) is the reporting and splicing stack: every client in one portfolio view, unlimited Figma splicing, unlimited AI chat, deliverability monitoring, client-ready reports and Slack digests. Every client store sits on Platform. Production is not a separate plan you move to — it is a $100/mo upgrade you switch on for the clients that need it, taking that store to $150/mo and adding 40 AI-designed emails a month, the brand-aware design engine and the AI campaign calendar. Upgrade one client or forty, and turn it off again when a client goes quiet.

You pay one flat rate per client store — no base fee, no per-seat charge, and the same rate whether you run 5 clients or 50. Platform starts at 5 client stores, so the entry price is $250/mo; past that, every client you add is $50. Upgrading a client to Production adds $100 for that store only. The price adjusts automatically as you add, upgrade or remove clients, which makes it a fixed, markup-able line item on a retainer.

More than the splicer, and no card. Up to 20 brands, forever. 50 AI-spliced emails a month — only publishing counts, so re-cutting a design never costs you a second one (up to 1,000 detections a month) — plus unlimited manual splicing and the inspiration feed. You also get 25 AI credits a month for Studio images, the client portal to share a live view with your client, goals and campaign planning, and 15 Ask-wizel chats a month. Connect Klaviyo and the full report suite runs on your own data for 14 days. The two things a plan buys are AI email generation and reporting that keeps running. Past 50 spliced emails nothing stops either: extra emails are 50¢ each, pay as you go, with no plan change.

Yes. Credit packs are a one-time purchase from Account Settings → Billing on any account, free included — 400 credits for $50, and they never expire. Credits fund Studio photography, video, icons and spliced emails past the free 50. The one thing they can't fund, at any tier, is a full AI-designed email: that's the single action that costs us dollars rather than cents per run, so it comes with a plan instead. A pack you buy on Free carries over the day you subscribe.

Because pulling your Klaviyo data has a real cost and a real rate limit, and keeping every free signup synced forever compounds without end. So we give you the whole suite — revenue, campaigns, flows, deliverability, cohorts — on your own numbers for 14 days, which is long enough to see a week move against the week before it rather than just a snapshot. Nothing is deleted when the window closes, and everything else on Free keeps working: the splicer, the inspiration feed, planning and the portal. Subscribe and your reports come straight back, pulling from Klaviyo every hour.

Wizel is built for you to manage client brands, not resell raw Wizel accounts. Client-facing reports and emails can be white-labelled with your agency branding. For a full reseller or OEM arrangement, book a demo and ask about the Agency Partner Program.

No free trial, but plans are month-to-month — cancel anytime, no lock-in. If you'd like to see it first, book a demo and we'll draft a month of campaigns for a brand like yours, so you see the full platform on real stores before you subscribe.

Yes — every plan carries a 30-day money-back guarantee on subscription fees: if Wizel isn't paying for itself in your first month, tell us and we'll refund the subscription. Credit top-up packs you've already consumed aren't refundable. Beyond that, plans are month-to-month — cancel anytime.

There is no sale price to expire — the rate you see is the rate. What a Founding Member gets is a LOCK: Platform at $50/store is held for your first 12 months, so it cannot move for a year no matter what we charge new accounts. The Production upgrade is $100 a store, simply the price. Cancel and rejoin later and you pay the standard rate of the day.

Yes. Move between Platform and Production anytime — upgrade and your allowance adjusts immediately; downgrades take effect next billing cycle. If a big client leaves, drop that store and the price adjusts on the next cycle; cancel outright and your plan keeps running to the end of the period you've already paid for.