For franchise HQ and multi-location operators
Franchise HQ writes the brand standard. Every location runs its own Klaviyo, its own promo calendar, its own customer list. Wizel keeps the brand consistent across every storefront, every region, every send — without flattening what makes each location work.
The problem
Multi-location email is a coordination problem dressed up as a content problem. HQ ships a national campaign on Monday. Half the locations run it on Tuesday. A quarter localise it badly. The rest forget. By Friday, the brand reads differently in twelve cities, and the only person who knows is the franchisee whose open rate just fell off a cliff.
The conventional fix is a brand book and a Slack channel. Send a PDF, hope it gets read, chase the laggards. It doesn't scale past a dozen locations because the work — writing a campaign, localising it for a region, building it in Klaviyo, scheduling it — still has to happen N times by N people.
The other fix is centralisation: HQ runs every send from one Klaviyo account. That solves brand consistency and breaks everything else — local promos, regional segments, store-specific offers, the very things that make a multi-location brand earn its local loyalty.
How Wizel works
Wizel lets HQ author the brand voice, the campaign calendar, and the visual system in one place — then ships it across every location's own Klaviyo account. Each storefront keeps its own list, its own segments, its own performance data. The brand stays consistent because it's the same engine drafting every email, not the same template forwarded a hundred times.
Local operators see a campaign board for their location. HQ sees the cross-location view: every campaign, every send, every store, ranked by performance. Approvals flow either direction — HQ approves local edits, or franchisees approve HQ drops before they hit their list. Whoever owns the brand at each layer is the one clicking approve.
Ask Wizel queries every location in one breath. "Which stores haven't sent in 10 days?" "Where is the back-to-school flow underperforming?" "Show me the top three locations by revenue per email this month." One conversation, every storefront answers.
What you get
Multiple Klaviyo accounts, one workspace
Each location keeps its own Klaviyo account, its own customer list, its own sender reputation. Wizel reads every connected account and writes back to the right one. No shared subaccount sprawl, no list co-mingling, no compliance headache when a location changes hands.
Campaign board for the whole network
One pipeline view: every drafted, scheduled, and live campaign across every storefront. Filter by location, region, brand pillar, or send window. HQ sees the rollout; each franchisee sees their own queue. The Monday morning question — what's going out this week — has one answer.
Approval workflow that respects the layers
HQ-locked elements stay locked. Local-editable elements stay editable. Franchisees can request edits, HQ can approve in bulk, and nothing ships without the right pair of eyes. Client Reviewer roles work for franchisees the same way they work for agencies' clients — review, comment, approve, audit-trailed.
Example campaigns
National drop, local CTA
HQ writes the launch, each location's CTA points to its own storefront and inventory
Regional promo windows
Wizel schedules a regional discount across the locations in that region, none in others — no manual list-pulling
Location-aware welcome series
New subscriber gets a welcome flow that knows which storefront they signed up at — closest store map, local team, local promo
Cross-location bestseller report
Weekly digest to HQ: top SKUs, top performing storefronts, deliverability watchlist, locations behind on send cadence
Bulk approval Mondays
HQ reviews 30 campaigns across 60 locations in one session, approves the ones on-brand, kicks back the ones that drift
Segments Wizel writes for
Proof points
Imagery
Brand imagery is generated from the HQ-owned logo, palette, and product catalogue — once — and used consistently across every location. Local imagery (storefront photos, regional moments) can be layered per location without breaking the master brand system.
The franchise workflow
01 / Multi-account
Every location, its own Klaviyo
Each franchisee connects their own Klaviyo account. Wizel reads and writes to the correct one per campaign. No shared lists, no co-mingled data, no audit drama when a location changes hands. OAuth or private API key, your call.
02 / Campaign board
One pipeline, every storefront
Drafts, scheduled, live — across every location in one view. Filter by region, performance band, send window, or campaign type. HQ sees the rollout, each franchisee sees their queue. The Monday-morning question has one answer.
03 / Client review
Approvals that mirror the franchise agreement
HQ-locked elements stay locked. Local-editable elements stay editable. Franchisees request edits, HQ approves in bulk, every action is audit-trailed. The Client Reviewer role gives external operators read-and-approve without edit rights.
04 / Deep analysis + multi-site chat
Ask Wizel across every location at once
Cross-location reporting ranks every storefront on revenue, open rate, click rate, deliverability. Ask Wizel handles the open-ended questions: one conversation, every store answers.
Frequently asked
Each location connects its own Klaviyo account (OAuth or private API key). Wizel reads from and writes to the correct account per campaign. There's no shared list, no co-mingled data, and no audit risk when a franchisee leaves the network — disconnect their account and their data stays with them.
Yes. HQ owns the brand profile (voice, palette, fonts, dos/donts, mandatory disclaimers). Wizel drafts every campaign against that profile — for every location — and flags any local edit that breaches it. Locations keep operational control; HQ keeps brand control.
Two layers. HQ can ship a campaign to N locations and require franchisee approval before send. Franchisees can draft locally and require HQ approval before send. Either direction, the audit trail records who approved what and when. Client Reviewer roles cover external franchisee operators who shouldn't be able to edit anything they didn't author.
The campaign board has a cross-location view: filter by region, performance band, or send window. The reporting view ranks every storefront on revenue, open rate, click rate, and deliverability. Ask Wizel handles the rest — query every store in one conversation: "Which locations haven't sent in 10 days?" "Where is the welcome flow underperforming the network average?"
They get a workspace seat with edit access to their location. Wizel drafts the campaign, the local designer adjusts imagery or layout in the email builder, HQ approves the brand-touching elements. The local creative work is preserved, the brand integrity is enforced.
Agencies run many different brands — many voices, many palettes, many catalogues. Franchises run one brand across many locations — one voice, one palette, one catalogue with location-specific inventory. Wizel handles both, but the workflows are different: agencies switch context between brands, franchises layer locations under a shared brand.
Custom-quoted based on network size. Most franchise deployments use one workspace with a Klaviyo account per location and seats for HQ + each franchisee operator. No per-location surcharge in the standard structure; AI usage is metered at the workspace level.
Design, copy, send, analyse, all in one workspace. The work of a five-person email agency, run by AI. For Shopify brands and the agencies that serve them.
Last updated 2026-05-14