Category · 2 articles
Strategy
The thinking behind the sends: segmentation, cadence, benchmarks, and lifecycle planning.
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Strategy · 3 min read · The Wizel Team
Email segmentation for Shopify: the segments that actually drive revenue
Most stores blast every campaign to their whole list. A few simple segments lift revenue and protect your deliverability at the same time.
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Strategy · 3 min read · The Wizel Team
Campaigns vs flows: when to use each in Klaviyo
Flows are automated and triggered by behavior. Campaigns are scheduled one-off sends. Knowing which to reach for is the foundation of an email program.
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