An automated email triggered when a shopper adds an item to their cart but doesn't complete checkout — the highest-converting flow in ecommerce.
Definition
An abandoned cart email is part of a Klaviyo flow (or equivalent in another ESP) that triggers when a shopper adds product(s) to their cart but doesn't complete the purchase within a defined window — typically 1 to 24 hours.
Abandoned cart sequences typically have 2–4 emails, escalating from a soft reminder to a harder offer (free shipping, percentage discount, or scarcity cue). Industry-wide, abandoned cart flows recover 5–15% of otherwise-lost revenue, making them the single highest-leverage automation in ecommerce email.
Examples
How Wizel handles it
Wizel ships pre-built abandoned cart flows tuned to your brand voice and product catalogue. The flow includes branded hero imagery generated from your products, copy in your voice, and segment-aware logic (VIPs get different copy than first-time browsers).
Related terms
Klaviyo flow
An automated email sequence in Klaviyo triggered by customer behaviour — abandoned cart, post-purchase, win-back, etc.
Email deliverability
Whether your email actually lands in the inbox vs the spam folder, promotions tab, or nowhere at all.
Email segment
A subset of your customer list defined by behaviour, demographics, or engagement — used to send the right message to the right audience.
Last updated 2026-04-30
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