# Which Klaviyo flows earn the most, and which are missing?

> Flows sell every day without you. Check what each one earns per person it reaches, then fill the gaps in the order that pays first.

By Wizel Flows Desk · Published 2026-10-01

A campaign earns on the day you send it. A flow earns every day it's switched on, which makes it easy to forget about. Plenty of stores set up a welcome series and an abandoned cart flow once and never look at them again. A quick check each quarter shows which flows are pulling their weight and which ones you never built.

## The flows to check first

**6 flows** to check first: welcome, abandoned checkout, abandoned cart, browse abandonment, post-purchase and win-back

- Welcome series. Starts when someone joins your list. It introduces the brand and turns a new subscriber into a first order.
- Abandoned checkout. Starts when someone begins checkout and doesn't finish. These people were one step from paying.
- Abandoned cart. Starts when someone adds to cart but never reaches checkout.
- Browse abandonment. Starts when a known subscriber looks at a product and leaves. It reaches fewer people, with a lighter touch.
- Post-purchase. Starts after an order. Say thanks, help people use what they bought and set up the next order.
- Win-back. Starts when a past customer has gone quiet for longer than your usual gap between orders.

## How to tell which flows are working

Total revenue is the wrong lens here too. A welcome series reaches everyone who joins, while a win-back flow only reaches lapsed customers, so their totals will never be comparable. Look at two numbers for each flow instead.

- Revenue per recipient: what each person who entered the flow was worth. It shows which flows convert the people they reach.
- Recipients per month: how many people the flow actually reaches. A strong flow that triggers ten times a month may need a wider trigger.

Then look inside each flow. If the third email in a series earns almost nothing and loses subscribers, cut it or rewrite it. If the first email earns most of the money, give it your best work.

> A flow that never triggers earns nothing, however well it's written. Check recipients before you rewrite the copy.

## Fill the gaps in the order that pays

If you're missing several flows, start with the ones closest to a purchase: abandoned checkout, then abandoned cart, then welcome. They reach people who already showed intent. Post-purchase and win-back come next, because they earn from customers you've already paid to acquire.

Our step-by-step guides to the abandoned cart flow and the welcome series are linked at the end of this post.

## Ask your own numbers in Wizel

With Klaviyo connected, the Wizel chat reads your flow data and answers in plain words:

- “Which flows make the most revenue?”
- “How much did my post-purchase flow make last month?”
- “Which of my stores are missing an abandoned cart flow?”

## FAQ

### How often should I review my Klaviyo flows?

Once a quarter suits most stores, plus any time you change your offer, prices or checkout. Flows run quietly, so a broken trigger can go unnoticed for months.

### Which flow should I build first?

Abandoned checkout, if you don't have one. It reaches people who were one step from paying. A welcome series is a close second, because every new subscriber enters it.

### Why is my flow revenue lower than my campaign revenue?

Flows reach fewer people at a time, so their totals can look small. Compare revenue per recipient instead, and judge flows over a whole month rather than a single day.

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Source: Wizel (https://www.wizel.ai/blog/klaviyo-flows-revenue-check)
Last updated: 2026-10-01